HSBC 'Pop Up' Shop.
On Tuesday 24th September Royale hosted a pop up shop event in HSBC Reading. From 12:00pm-4:00pm we showcased our current and new lines of product including the up-coming Belgravia pendant in yellow gold; this pendant will also soon be available in rose gold and silver. Upon arrival we set up and made the pop up shop look inviting and welcoming to customers. We handed out business cards to passers by and also engaging in productive conversations with clients regarding the brand and its ethos.
We had some interest by customers who looked and felt the jewellery first hand, and who also enquired about the product prices and materials used. The table was neatly and symmetrically presented to entice the customer, with the two graphic boards placed either side of the table, bracelet and necklace stand in the centre and the pouches/business cards each side. We also had a box of chocolates on the table to engage customers to our stand!
The day was a great success despite the rainy weather! We manage to network with other brands present at the pop up event and also engage with new clients to increase our brand awareness. We hope to attend the next HSBC pop up nearer to Christmas! By this time we will have our full range of Belgravia pendants to showcase and sell to customers.